A top Brand Loyalty research firm, Brand Keys, conducted a study that ranks teams in each sport league based on fan loyalty.
“Brand Keys Sports Loyalty Index was designed to help professional sports team management identify precise fan loyalty rankings in their home, and national, markets. “These insights enable league and team management to identify areas that need strategic brand coaching,” said Robert Passikoff, Brand Keys’ founder and president.”
Brand Keys measured every team in the NBA and the Oklahoma City Thunder ranked 5th in fan loyalty. The last time Brand Keys did this study was in 2000 and 2005, The Thunder were then the Seattle Super Sonics and ranked 18th & 16th. That’s pretty impressive, especially considering that Oklahoma City is Considered a “Small Market”. According to Brand Keys fan loyalty is driven in four ways; Pure Entertainment, Authenticity, Fan Bonding, and History and Tradition.
Here are some of the results from the study:
National Basketball Association
#’s in parentheses give the team rankings for the years 2000 and 2005 respectively:
Check out the full press release and study here, brandkeys.com