Long before the summer of 2016 rolls around, Kevin Durant has another important career decision to make – Nike or Under Armour.
Kevin Durant, the NBA’s reigning Most Valuable Player is soon to be out of contract with Nike and Maryland-based Under Armour are expected to heavily recruit the Oklahoma City Thunder small forward to be the face of the label. Durant has seen seven installments of his signature shoe during his time with Nike and makes note that “Nike have been part of me ever since I was in High School”.
Durant also stated that he will leave the off court negotiations to his trusted team behind the scenes. It won’t hurt Under Armour’s case that they are based in Durant’s home state.
Kevin Durant switched sports agents last year as he became the first NBA client for Jay Z’s Roc Nation.
Durant has always maintained that he wants to do what is best for himself on and off the court. While this deal may seem like a “no brainer”, there are plenty of elements involved in the decision that will come into KD’s mind. Nike has long been thought of as the leader and upper echelon in sports. He also made an estimated $14 million just in endorsements last season and now with an MVP trophy in the cabinet, he might be worth even more.
While this decision pales in comparison to the one he will have to make in 2016, it is still an important one. Loyalty is a word that gets thrown around a lot when it comes to the NBA – but rarely do we hear it used off the court with sponsorship and endorsement deals. The players (and their agents) have far more control over the off-court earnings than they do on the court – so these types of decisions and deals are very important for athletes.
The suitors will be lining up, with their wallets open trying to sign the league MVP to represent their brand. Under Armour may make a big push, but something tells me that Kevin Durant will remain with Nike. It just seems like a perfect fit.
Kind of like Kevin Durant in Oklahoma City.