Back a couple of months ago, I wrote an article to coincide with the release of the new KD7s. I found it odd that they were inspired by lightning when he plays for a team in Oklahoma City named the Thunder. Other people seem to find the color choices a bit odd. If there’s one complaint I constantly hear about the KD signature shoe line, it the available color choices. I actually heard this in the mall while I was in Foot Locker yesterday:
“KD always seems to pick the weirdest colors for his shoes.”
I’m not going to lie to you, it was rather hard to disagree with the woman’s assessment. But for those of you who are in the same boat as we, Nike has finally answered our complaints, and introduced the new KD7 iD.
Yes, you can now make “THE BADD35T” even more so with Nike’s online store’s new NIKEiD feature. Just how customizable are these shoes?
You start by choosing a quarter option in either the fireworks design shown in the previous ad, or a solid color altogether. You can even decide the firework graphic color if you chose to utilize it, then you choose a color for the upper mesh.
From there, you select the strap color, with white and “volt” (neon green) glow-in-the-dark styles also available for that option. Then you decide what color you want your swooshes, with the option to have different colors for individual swooshes per shoe.
Then you decide on the dynamic flywire that holds your laces in place, with your available selections including a glow-in-the-dark white option.
From there, you decide the color of your interior lining. Then you pick your lace color of choice, with the glow-in-the-dark white option available there as well. Then you decide on whether you want a solid or paint-speckled midsole, with the graphic color option available there as well.
From there, you decide on your airbag color, and decide which type of outsole you would prefer. There are solid, translucent, multicolored, and an XDR Outdoor outsole that is only available in one color, but is said to hold up better against strenuous outdoor activities. The multicolor shoes slightly resemble camouflage, while the translucents have both white and green glow-in-the-dark styles available.
Then finally, you can select a 2-digit number to put on the outer quarter section, and select an ID up to 8 letters to stamp on each tongue. You can even have your IDs differ from shoe to shoe if you so desire.
The most fun thing about the site is that they give you the ability to make posters and immortalize your creation. I was literally up the entire Friday night into Saturday morning creating multiple posters to use in slideshow advertisements, and posting the final product to youtube in what is officially my first-ever youtube post. As I leave you with one of the print ads for my design, “The KD7 Killa B Glow Edition”, you can start your own NIKEiD designs here.