Kevin Durant has made the first of his two biggest choices over the next couple of years. After mulling over a mega deal with Under Armour, Durant has elected to stay with Nike who have matched the deal and signed Durant until 2024.
The reigning MVP was always going to garner massive attention from other brands, but many thought the Under Armour offer was far too great to pass up (or to match) and being that the headquarters was in Maryland (right near Washington DC where Durant calls “home”) that they would secure the star. Apparently Durant had other ideas.
What looms as a prelude to the summer of 2016, this decision made by Durant and for Durant himself, shows that “coming home” isn’t always going to win out. KD has had a relationship with Nike since he was in High School. This relationship has been nothing short of brilliant as Durant has been provided fair and reasonable deals, first class product and service AND he is a valued member of the team. It has been a harmonious and fortuitous pairing and KD chose to stick with the brand he has been a part of for over a decade.
Read into that what you will, but Thunder fans must take some solace in this decision.
Not only has Kevin Durant secured a mega deal that will pay him a huge amount of dollars over the next decade, he also made the decision based on how comfortable and valued he felt. Nothing against Under Armour’s pitch and product, but KD stuck with what he knew. The Thunder and fans will be happy for a number of reasons. The dollars might mean that securing a big money, big market deal in free agency isn’t the “be all and end all” now. They must also be happy that he chose the relationship that he knew and that he had forged for some time. Just like he has with the Oklahoma City Thunder.
These two “decisions” are completely separate from each other – but the similarities are there. Big market teams with big money will come courting Durant. They will go hard, selling him on any number of things from larger fan bases, better facilities, better living, celebrity filled arenas and much more. While all the bells and whistle make anything attractive, sometimes you just feel “at home” where you are.
Durant chose to stick with his current team. Let’s hope that is a prelude to 2016.