The back and forth is now complete and the Oklahoma City Thunder’s Kevin Durant has decided to remain loyal to the brand he has worn and loved since High School – Nike. The fact Nike matched the big time offer from Under Armour made it a pretty easy choice though, right?
So rather than become the face of Under Armour, Durant has stuck with Nike and its stable of stars. One of Nike’s biggest stars took to twitter to congratulate Durant on the deal. LeBron James, a familiar face with the Nike brand “was happy to have the homie staying with the Nike family”.
Although fierce rivals on the court, the games two best players have a mutual respect for each other, often working out together and trying to improve and get better. By staying with Nike, Durant has ensured the two remain locked together for at least the next decade.
This off-season, LeBron James left the Miami Heat to return home to the Cleveland Cavaliers. This decision instantly shifted the focus to the summer of 2016 to see what Kevin Durant would do. When you are the two best players in the world – interest and stakes is high. It’s why Under Armour threw everything they had at the reigning MVP, it’s why Nike were happy to match and it is why fans and franchises alike can’t help but think of the future.
While James is glad to have Durant stay with the Nike family, don’t think KD does anything for the “Kings” approval. That’s just a by-product of Kevin being himself and doing what is right by him.
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