Foot Locker has had a nice run this year with ads starring NBA players. Remember before the season when it was Russell Westbrook and James Harden for the “tear-away” beard spot?

Now we have Kevin Durant starring in one with the tagline being “KD is not nice.”

Durant is pretty solid with commercials. He looks comfortable in it and delivers his lines in a funny way.

It is true too that KD is not nice. Not this year at least. Durant has shown his mean side this year leading the league with nine technical fouls on the season.

It’s a new edge to Durant that is part of his improvement this year and why he is an MVP candidate.