Durant, Rose and Griffin are three of the league’s hottest young stars which is clearly something 2K Sports is trying to sell with this year’s game.

The past two years, the NBA 2K series has focused on legends including Michael Jordan, Magic Johnson and Larry Bird. That was especially convenient for last year’s game which was released while the NBA lockout was going on. Reminiscing with the legends was a perfect cure for NBA lockout withdrawals.

Focusing back on the present and the future of the league was the right step for NBA 2K13. Durant, Rose and Griffin certainly represent that to the fullest.

This is actually the second time Durant has been on the cover of an NBA video game with the first time coming for NBA Elite 11, a game that was planned to release in 2010 but delayed and later canceled by EA Sports basically because they knew NBA 2K11 would blow it out of the water.

Many people thought LeBron should have been considered for the cover but the decision was obviously made awhile ago as to who would be selected. LeBron’s recent ascension as an NBA champion was unable to influence who NBA 2K13 chose for their cover.