Breaking down the details of OKC Thunder star Shai Gilgeous-Alexander logo video.
Just prior to the OKC Thunder leaving for Orlando, star Shai Gilgeous-Alexander announced his decision to realign his sneaker sponsorship with Converse.
As noted in our article on the shoe announcement, SGA came out of Kentucky and signed with NIKE. Since Converse is under the NIKE umbrella it’s not exactly like Gilgeous-Alexander jumped ship so much as he shifted to one side.
The Thunder cornerstone explained he was keen to work with Converse both in terms of the kicks and the clothing that will be tied to his brand. SGA has become known as one of the more fashionable stars in the league so the creativity he functions with under the Converse brand was appealing to the Canadian.
Breaking down Shai Gilgeous-Alexander logo video:
On Monday, Gigleous-Alexander launched his logo, In an interview with Robert Marshall Jr of Hypebeast, the rising star discussed the development of his monogram logo. SGA details why he wanted a logo, how he arrived at the decision to align with Converse, and much more.
"I sat down with the creative team over at Wasserman, and we wanted to create a logo that not only looks cool and people would be able to tell that it stands for me, but something that makes them feel like they’re connecting with me. If you watch the video, you’ll see that every letter is significant, those four parts have been a part of my journey and created the man I am today."
To introduce his logo to the masses, Gilgeous-Alexander released a video. As per his quote above SGA noted each letter is significant to his journey.
For those who like to dissect these types of creative ventures (raises hand), the following offers a peek into the four locations highlighted in the video.
Notably, the video has four segments each featuring a geographical location highlighted by the longitude and latitude and an associated landmark. I’ve listed the longitude and latitude coordinate shown in the film below each location.
The first image is of Toronto – his home city of the recently turned 22-year old, although technically he grew just outside the city. The landmark shows the CN Tower and a view of the downtown core of the 6ix.
43.6532 ° N, 79.3832°W
The second took me a while to find until I plugged in the geographical data to discover it was Kentucky where Shai went to university. I think the visual landmark is the William T. Young Library at the University of Kentucky.
38.0307 °N, 84.5040 °W
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In the third part of the film, the Hollywood sign is clearly displayed representing the Clippers where Giilgeous-Alexander played his rookie season.
34.0522 ° N and 118.2437 °W
And, the final image is Oklahoma City accompanied by a shot of downtown OKC with the Devon Tower the clearest part of the image. Chesapeake Arena is likely also shown in the image but less obvious with the smoke and black and white images making it difficult to spot.
35.4676° N, 97.5164°W
Obviously, each of these cities holds a special place in Shai’s heart and represent the key landing spots of his basketball journey.
Thunder Nation is eager to get a look at the new kicks he’s designed and clothing he’s creating with Converse to tie into his brand.
Initially, it was reported players would travel from their Disney hotels to games in the team uniforms and the typical pregame outfits wouldn’t be allowed. On Monday, ESPN updated the initial report was incorrect. Players who are desirous of making a splash in the pregame walk-in will be afforded that opportunity.
That’s good news for Shai, since he packed enough to last through to the NBA Finals. If his plans to reach the finals come to fruition and each series went the distance, plus the eight seeded games that would mean Gilgeous-Alexander packed at least 24 outfits.
That’s a lot of drip to bring to Orlando. Here’s hoping fans will get to see all those outfits – – or most of them!